The importance of content
Updated: Nov 30, 2019
Hafa Adai and welcome to today's post where we briefly talk about the importance of content and how it affects your business.
Content is crucial to developing a businesses' brand & reputation. It's a powerful tool that is used to engage (potential) customers by communicating a businesses' quality, core story, and value. Yet most business owners fail to produce and often ignore this crucial tool.
While producing content is extremely important to a business, it's something that shouldn't be rushed - otherwise it can have the adverse effect and potentially damage the brand. Creating something unique and creative surely takes time and talent -- something that business owners can't dedicate to at times.
Here at Klara M, we understand this predicament. Having run several businesses myself (author), from start-ups to 6-figure businesses, juggling between managing a business day-to-day and trying to produce great content is like trying to look left and right at the same time.
A home is only as beautiful, functional, comfortable and livable as the furnitures that's in it. Same is true for your "digital home." Your website, social media pages, social media ads, etc, are only as functional and effective as the content that is produced for it. It's important to reiterate the last statement - "...are only as functional and effective as the content that is produced for it."
You wouldn't wear a tuxedo to a pool party would you? The world of social platforms can be viewed as congregations or parties. Participants attend these gatherings for a specific reason and expect specific things. Wear a tuxedo to a pool party and you'll be laughed at. Post the wrong piece of content on a certain social platform and you'll either be ignored or laughed at. The reason businesses consistently lose followers every time they post is because they're playing loud music in the theater! Play the loud music at the beach, not the theater for Christ sakes. Stop injecting cash into irrelevant ads that drive your (potential) customers nuts! (Forgive my little rant). So the next key after producing content is understanding the platform and your audience.
Hiring an aspiring freelancer may be the right choice if your average sales are less than $5,000 per month. But if you're a business owner who's committed to investing in the right content regardless of income and understand the value it brings, we're the right partners for you.
We provide three primary services at our agency:
1) Content production (video, photo, ads)
2) Website design & development
3) Social media management & advertising
A side note for business owners and managers: I am also an FAA-licensed drone operator with authorization to fly in PGUM Class D airspace. The one time I wouldn't hire a random freelancer is when it comes to aerials. Please understand you must be licensed to fly for commercial purposes. Please check with any drone operators you hire if they're part 107 licensed before you hire them! In additional, just because someone is licensed doesn't mean they're authorized to fly because there are many classes of airspace. The licensed pilot must prove they can have a safe operation in a certain airspace and FAA must send them a letter of authorization in return. So be an informed business owner or manager and always check for their license and an authorization letter to fly in PGUM Class Delta airspace.
The reason this is important and something that shouldn't be ignored is because Guam is primarily Class D airspace with multiple military bases in proximity. There are certain procedures we must follow and perform safety inspections before taking flight such as the NOTAMs (Notice to Airmen) and TFRs (temporary flight restrictions).
We have done aerials for the biggest brands on island including Docomo, GTA, Dusit Thani, Westin, and many others.
Contact me via email, website, or my social platforms and lets connect!
Do you have a passion for visual arts? Want to join our team?
Submit your resume to email@example.com
Dong Won Lee
Film director, chief editor, and drone pilot at Klara M. You can follow him on IG: @leeguam
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Want to volunteer as a model for our next shoot? Apply online at: www.klaram.co/volunteer